After a successful Formula DRIFT season with six podium finishes (Seattle, Atlanta, Orlando, St. Louis, New Jersey and Irwindale), the GT Radial brand received lots of attention at the SEMA show on Nov. 1-4. GT Radial products were showcased both inside and outside of South Hall at the Las Vegas Convention Center.
Sales teams from the US, Latin America and Canada had opportunities to meet with existing and potential customers at this huge automotive industry showcase.
Giti officials were also featured in interviews with the three main tire industry trade publications. A central message all the discussions was the seamless integration of R&D and manufacturing at Giti’s South Carolina plant, which results in high-quality tires designed specifically for the North American market.
Discussions also highlighted how Giti translates the technology developed through its global motorsports program, including Formula DRIFT here in the US, into tires designed for everyday drivers.
At the GT Radial motorsports trailer outside the South Hall, SEMA attendees participated in fun games and received autographs from GT Radial Formula DRIFT drivers. One of the highlights was the opportunity for customers and guests to personally “Experience the Performance” and ride along with GT Radial drivers conducting drifting maneuvers at the Ebay Motors Experience and Optima Smoke Show areas.
SEMA was a great way to cap off an exciting year for the GT Radial brand!