Giti Tire was the Official Tire Sponsor of the 127th Rose Parade, presented by Honda, and the Presenting Sponsor of Decorating Places – an event where visitors experience first-hand the final stages of float preparation. America’s New Year’s Celebration® is a festival of flowers, music and sports unequaled anywhere else in the world.
Approximately 700,000 spectators lined the streets of Pasadena and millions more watching various TV broadcasts will enjoyed the grandeur of the floats, elegance of the equestrian groups and the outstanding talents of the marching bands.
Singapore-based Giti Tire Group, one of the largest tire companies in the world, has been in the tire business since 1951. Giti Tire operates eight manufacturing plants and produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto service outlets, tire dealers and consumers in more than 130 countries worldwide.