It was an event befitting a major product launch because that’s what it was – the introduction of the GT Radial Maxtour LX to the North American market.
The new Maxtour LX grand touring tire for CUVs and sedans is being produced at the Chester County plant (most of the 40 sizes). The result of a global Giti collaborative effort, it is an outstanding performer, as evidenced by independent testing against two key competitors.
As the old saying goes, “Seeing is believing.” Key North American dealers and the news media were invited on March 26-27 to see the Maxtour LX being manufactured in real time at the plant and then on to Charlotte Motor Speedway to compare the GT Radial product against two competitors – Continental TrueContact Tour and the Hankook Kinergy ST.
The event capped off in spectacular fashion with NASCAR drivers giving adrenaline-pumping “hot laps” on the speedway; followed by an evening at the NASCAR Hall of Fame in downtown Charlotte, featuring simulated stock car racing and North Carolina barbecue.